Effie & Co.

Effie & Co. opened on August 11. 

It has been a long journey, full of ups and downs, 

hard work, tears, and sweat- 

a definite labor of love... 

Mitch's parents decided to open a home decor store in May, 

they rented an old building in downtown Yukon 

and bought some inventory from a shop going out of business. 

It took three months, 

lots of paint, 

a couple of tissue paper capes,

 one broom-sword Effie knight,

too many late nights to count, 

 a lot of trial and error,

 and quite a few more shopping trips, 

but we got it done, 

opened the doors, 

and hopefully,

 have started along on a great and successful family adventure.

Effie is Mimi's first name. I didn't know that she was born Effie Glynore, 

but was not a fan of Effie and chose to go by Glyn. 

However, we all thought Effie was pretty dang cute!

 And we also wanted the name of our family store to mean something, 

to have a story, to help us have a focus, and a direction. 

And that it did...